What if some universities, or university consortia, can successfully market their own MOOCs? And what if, eventually, all universities will be able to do so? Coursera will try to convince you that no one can beat their marketing reach, but any university can develop one, between existing students and alumni.
DIY MOOCs would (a) allow universities to recover more of the tuition revenue associated with MOOCs, and (b) avoid the copyright problems that are arising with third-party hosts like Coursera and Udacity (Porter, 2013a; Porter, 2013b).
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